INTERGA S.p.A.

Company Profile and History

INTERGA was established in 1980 in Bressanone - Italy, in association with GARTNER SPORTS of Bolzano, a leading company in the “sports goods” field.

INTERGA gained its first foothold in the 80’s, selling sporting goods and it became the technical sponsor of important Italian soccer teams such as INTER, MILAN, etc., as well as several athletes such as Dino Zoff, Walter Zenga, etc.

In 1991, Franz and Andreas Gartner, the founders, shifted the distribution from sports goods to footwear, sportswear and trendy clothes. This turned out to be the right choice. INTERGA started to sign important contracts with various exclusive firms, selected among all the novelties of the British and American market. In 1991, the company made a contract with SPX of Cambridge, a rising star in the British sports/trendy fashion. Interga’s success continued with the distribution of other brands such as BLUNT, DANIEL POOLE, NERVOUS, APOLLO, MILLION DOLLAR, DE LONG, DOSSE POSSE, WORLD TRIBE, STRIDE, WOLVERINE, TRAVEL FOX, CAROLINA, MINISTRY OF SOUND and TRIGGER HAPPY, further enhancing the company’s image and solidifying its place in the vanguard of emerging trends.

In 1992, INTERGA became the official distributor for Italy of CAT/CATERPILLAR FOOTWEAR and WORKWEAR. This great success culminated in 1998 with the “THE BEST DISTRIBUTOR OF THE YEAR” award.

Over the years, Interga’s portfolio has grown to include many other great brands: PAUL SMITH FOOTWEAR, GOLA CLASSICS, BUNKER, BEN SHERMAN, G-SUS and NUDIE JEANS; all these names have literally exploded on the Italian market as a phenomenon of fashion, style and design.

In 2003 Interga won with GOLA CLASSICS “THE INTERNATIONAL AWARD FOR BEST SALES GROWTH” and in 2007 “THE INTERNATIONAL AWARD FOR BEST MARKETING STRATEGY”.

From 1998 till 2008 Interga was the official Italian and Austrian distributor of the brand Custo Barcelona with great success. For several years Custo Barcelona was distributed also in Germany, Switzerland, Hungary, Czech Republic, Slovenia, Croatia, Serbia, Slovakia, Bulgaria and Romania so ever since Interga has been the trendsetter for the Mediterranean fashion in these countries.

Recently, as a result of its great success as exclusive distributor of international brands, Interga has expanded its offices, now occupying 3 floors of a building in Bressanone. At present, Interga has a staff of 25 people, 35 sales agents or agencies all over the country and a showroom in Milan.

Our warehouse is situated in a different building, divided in two departments on two different floors, each of 1000m2.

The company currently comprises 2 separate departments:

BEST BRANDS DEPARTMENT:

GOLA CLASSICS (sneakers, bags and apparel) distributed in Italy since 1974 (Arthur Gartner) and Austria/Switzerland since 2009

GOLA SPORT (sneakers, bags and apparel) distributed in Italy since 1974

BEN SHERMAN (apparel) distributed in Italy since 2000

COPA (apparel) distributed in Italy and Austria since 2009

BENCH (apparel and accessories) distributed in Italy since 2009

PRETTY GREEN (apparel) distributed in Italy, Austria and Switzerland since 2010

HOT TUNA (surf apparel) distributed in Italy and Austria since 2010

RINGSPUN (apparel) distributed in Italy and Austria since 2010

CANTERBURY (apparel) distributed in Italy since 2010

MONKEE GENES (apparel) distributed in Italy since 2010

ACCESSORIES DEPARTMENT:

PLAYBOY ACCESSORIES (accessories) distributed in Italy since 2003

PLAYBOY JEWELLERY (jewellery) distributed in Italy since 2003

PLAYBOY FOOTWEAR (footwear) distributed in Italy since 2005

PACHA IBIZA (accessories and apparel) distributed in Italy since 2006

THE BEATLES (accessories) distributed in Italy since 2006

HELLO KITTY FOOTWEAR (footwear) distributed in Italy since 2006

VAHO (trashion) distributed in Italy and Austria since 2008

ED HARDY (accessories) distributed in Italy since 2009

BEARPAW (footwear) distributed in Italy since 2011

SHULONG (sneakers) distributed in Italy since 2011

FAIRS:

Interga is present at the following fairs:

PITTI IMMAGINE UOMO – Florence (Best Brands department)

WHITE – Milan (Best Brands department)

MICAM– Milan (Best Brands and Trend department)

MACEF– Milan (Accessories department)

MIPEL– Milan (Accessories department)

Milano vende moda – Milan (Accessories department)

LOGISTICS

INTERGA – Headquarters in Bressanone - 3 floors (1000 m²)

INTERGA – Warehouse in Bressanone (2000 m²)

MARKETING and P.R.

Armin Eisendle and Melillo Giovanni

MARKET

At the moment, INTERGA works with about:

- 1.050 customers – footwear stores (adult and childrens)

- 650 customers – designer boutiques

- 1.200 customers – sportswear and jeans stores

- 450 customers – lifestyle, accessories and gift stores