Universal Tattoo launched in March of 2009 with a vision to create fun, quality driven backpacks for kids, teenagers and young adults. The collection is branded with the official Ed Hardy logo, one of the most successful names in the industry today with a huge celebrity following and outstanding global marketing.

Though we have the Ed Hardy name behind us, we are stepping outside the box and creating our own identity for Universal Tattoo and establishing a new worldwide concept using artwork on backpacks and school supplies.

Our exceptional design team is working constantly on new developments, designs and incorporates the latest trends in all our collections.

"Our mission is to introduce fashion in a boring world of backpacks and school supplies"

~ Franck Benhamou

We've successfully integrated fashion with technical design. We offer something for everyone, from book bags to sports bags, day bags and computer bags our Matrix line consists of staple basics targeted towards elementary school kids, teenagers and young adults. Our Ce La Mode collection is fashion forward with functional design and textured materials.

Our collection incorporates original Ed Hardy tattoo designs embellished with screen-prints, embroidery and rhinestones. Each design is meticulously crafted and detailed to extend the tattoo culture. Don Ed Hardy is known as "the godfather of modern tattoo", for his sophistication, depth and sense of experimentation. California native Don Ed Hardy is recognized around the world for his technical brilliance and mesmerizing imagery. Don Ed Hardy pulls from life experience to meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. This broad spectrum of taste and experience, coupled with an ongoing investigation of various art histories and a mastery of technique, give his work a unique range and depth. Don Ed Hardy is a painter, printmaker and tattoo artist.