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HUMMEL SPRING/SUMMER 2017 - FOOTWEAR STYLE FROM HUMMEL

 

 

 

ABOUT HUMMEL

SINCE 1923
Once upon a rainy afternoon in the year of 1923, a young shoemaker by the name
of Albert Messmer was watching a football match in his hometown Eppendorf.
During the match, he noticed how all the players were sliding around the muddy pitch – and that sparked an idea. A very bright idea. Albert went home to his workshop, worked all night and the next morning he came out with his first sports product – a pair of football cleats.

The football cleat in Albert’s Eppendorf backyard was the starting point for hummel – and now, more than 90 years later, hummel products are sold in more than 35 countries.

HUMMEL SPORT & FASHION
hummel is the proud long-term manufacturer of sports apparel, sports gear, sneakers and fashion apparel.

The sport heritage is omnipresent in all aspects of the hummel brand – including the development and design of all our product lines. Even our fashion collections are characterised by sporty silhouettes and an overall active look. So when new collections are launched several times a year, it is easy to mix and match styles across collections – resulting in a vast variety of styling options.

Danish design-traditions are strong influencers on our products. We work with clean lines, add a deep love for edgy details and strong colour-combinations as well as inspiration from retro and current trends to attain our signature cool and urban street style vibe with a sporty twist.

OUR KARMA PHILOSOPHY: CHANGE THE WORLD THROUGH SPORT
At hummel, we believe sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.
As a company, we know we can make a real change in the world by using sport to create understanding, respect and unity. Through unique partnerships, projects and activities we support and initiate projects, which help people live out their passion for sport. From core projects in Afghanistan and Sierra Leone to projects and events around the world, we empower people through sport and give them a platform for stepping into character. In a cohesive world, we believe this can act as a boomerang of positive change for all.
This is what we call Karma. This is how we wish to Change the World through Sport.

 

 

 

 

HUMMEL HIVE

Defining new approaches to Danish sportswear, HUMMEL HIVE is created to explore the intersection between past and future, sport and style culture.
Made by a collective of multi-disciplinary artists and designers,
we meet in celebration of active life, function over form, diversity and equality. Founded in 2016, we are based in a creative studio at Hummel, the legendary sportswear brand with more than 90 years of history. We honor our legacy while looking beyond boundaries to be a constant inspiration.
Rooted in our passion for sports, sub-cultures and underdogs, HUMMEL HIVE offers collections, relaunches from Hummel’s vast archive and projects made with likeminded souls.

 

 

STADIL RMX

A brand-new shoe to the Stadil range for the 2017 summer season, the Stadil RMX High/Low introduces a lot of new adjustments to the heritage design
– more character to the outsoles, thicker outlook, refined last, considered patterns – without cannibalising the essence of the shoe.
Presented using a mix of canvas and suede, a debossed chevron and hum- mel logo retain a subtle and consistent branding across the upper, the pat- terns remain consistent across both the hi-top and lo-top ranges and each model has a tongue more considered than a hostage negotiator’s.
The Stadil RMX High/Low works across genders and the colourways – Black, Castle Rock, Cabernet, Limoges Blue and Pristine White – ensure it’ll work in beautiful synchronicity with the rest of your wardrobe staples.

 

 

STOCKHOLM

SWEDEN MEETS DENMARK

When Sweden and Denmark meet sometimes magic can occur... and that’s exactly what happened with hummel’s Stadil Stockholms! Classic white retro court shoes available in four distinct colourways – differentiated by the famous chevrons – offered in both hi- and lo-top stylings, with a solid stance and vulcanized construction. What on Scandinavian Earth’s not to like?

 

 

SLIMMER STADIL ACE

SEASONALLY COLOURED COURT STYLE
The hummel design team are not shy when it comes to serving up aces in their seasonal trainer selects, and here they’ve gone one better – with this version of the long-standing Stadil they have managed to do it literally as well as figuratively. May we present the seasonally coloured Stadil Ace range in a court style that hits hard no matter how hard you’re swinging.

 

 

VICTORY

THE CLASSIC SILHOUETTE
The select’s standard-bearer – the Hummel Victory – has the most classic silhouette and a copybook blend of suede and PU leather that’ll turn heads no matter what the occasion. The contrasting, bold colourways – six in total including: Tradewinds, Black, Ribbon Red, Golden Yellow, Heritage Blue and Poseidon – with a standout gum outsole wrap-up a winning retro vibe.

 

 

HML VICTORY CANVAS

A COURT WINNER
Four colours, two tones, four styles – the ingredients for the final winning platter in the Victory stable. Another canvas/suede hybrid shoe with court upper and HML outsole, this time the tonal discrepancies of the materials give a premium textured, two-tone outlook to the shoe which is available in Black, Ribbon Red, Cabernet and Total Eclipse with an off-white heel grab in place across the range.

 

 

WHITE STRIPES

WHITE OUTSIDE—RED INSIDE
Clean, subtle, cool, understated – all words you might choose to describe this pared-back, virtuous summer select for women from hummel. ‘Essen- tial’ just might be another.
Combining three distinct hummel styles – the court-style Victory, the street- smart Diamant and no-nonsense Stadil RMX High – the women’s White Stripes range delivers, you guessed it, all-white versions of some of the most revered silhouettes from our heritage stable.
Each carefully prepared sneaker – Victory White Stripes, Diamant White Stripes, Stadil RMX High White Stripes – includes embossed polyurethane on the stripes and a distinctive red insock, but it’s the combination of crafted uppers and a cool twist on each model’s special heritage integrity that really makes them stand out from the crowd.
So, whatever classic heritage style you prefer, in spring/summer 2017 it really is time to do the white thing courtesy of the design team at hummel.

 

DEUCE COURT SATIN

UNIQUELY HERITAGE COURT
Obsessed with your sneakers being presented in a uniquely heritage court style but looking for a little bit of extra sheen? A differentiator that turns
up the volume just a tad without being all over-the-top and shouty? We have just the thing for you, Madame. Meet the Deuce Court Satin. It has satin uppers and is presented in three equally strokeable colourways: Total eclipse, Stone Blue and White.

 

 

PERNFORS POWER PLAY PREMIUM

THE STANDOUT SNEAKER
Premium archive stylings in a tennis silhouette with some truly expressive tonal colourways – Tradewinds, Tandori and Total Eclipse – that’ll work rather rather nattily alongside all your wardrobe staples, the Pernfors Power Play Premium are bold without being obtrusive and surely the standout sneaker in the range. Look at those colours!

 

 

BRAND HISTORY

 

 

Hummel è una multinazionale di abbigliamento danese, è stata avviata nel 1923 dalla famiglia Messmer ad Amburgo, in Germania a scopo di produrre abbigliamento e calzature per sport quali calcio, pallamano, pallacanestro, rugby e pallavolo.

Albert Messmer ebbe l’idea di inserire nelle suole delle scarpe da calcio i tacchetti, dando la possibilità agli atleti di migliorare le proprie prestazioni anche su terreni fangosi e con scarsa aderenza, questa invenzione rivoluzionò completamente il mondo sportivo.

In Australia, alcune squadre della National Rugby League, nonché, in Scozia, clubs di shinty quali lo Skye Camanachd sono sponsorizzati da Hummel. È fornitore di kit per la nazionale di cricket del Sud Africa.

Il suo logo è un bombo e in tutti i suoi prodotti di abbigliamento sono presenti delle frecce stilizzate.

 

 

 

 

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